The client for this project was the Foundation Genève Tourisme & Congrès (FGT&C). They are located in Geneva, Switzerland and are in charge of promoting and selling Geneva as a tourist destination. The message the client is trying to tell tourists and visitors is; Geneva offers a unique experience for everyone, visiting Geneva will enlighten you with the beautiful environment, people, and city.
Blue and Terracotta were the main colors of this project. Multiple shades of each were used in things like gradients, shadows, lighting elements, etc.
Block serif type faces were used for this project as it fit the environment of Geneva. Block serif brings an interesting, rounded feel to the fonts but it also keeps some sharpness on the corners.
