This product design campaign was designed to better advertise VP Racing through a unique new energy-drink line. VP Racing sells special racing fuel additives, fuel, coolant, lubricants, oil, etc. I thought it would be fun to take their brand to the shelves of gas stations, stores, and supermarkets through the use of a VP-branded energy drink. This product campaign was designed to attract new customers to the VP brand through the use of fuel-inspired VP Racing branded Energy Drinks.
