"Rod Racers" is a project event campaign made to advertise a new race at the Bristol Motor Speedway. The idea of the race is to have ordinary beater cars race for prizes and money. Anybody can enter and the main rule is; every car entered has to be valued at less than $3,000. This event campaign was designed to advertise Rod Racers and bring new or returning viewers to Bristol Motor Speedway to participate in or watch this new, wild race.
Bristol Motor Speedway wanted a fresh, flashy way to advertise their newest race. I used multiple design aspects to address this task.
